A lot of white label SEO resellers are actually small business owners who have little marketing know-how when they started in the industry. Some entrepreneurs began as freelancers who did all the technical work on their own before they got burned out. Others worked 9 to 5 jobs but wanted more time freedom and financial security. They are motivated to do well. But sometimes, their lack of experience in marketing makes the work tougher.
Today’s small business owners are no different. They understand their core business better than anyone, in the same way online marketing resellers used to understand coding or content writing. They make the best tasting pizzas in town, lay the highest quality roofing, and style the most fashionable haircuts. But when it comes to marketing what they do best, that’s where they seem to fall short.
Good thing there are companies like AWeber that are always sharing helpful tips to small business owners. In fact, AWeber’s blog was voted as the best email marketing blog in the 2012 Marketing Sherpa Reader’s Choice Awards. In their latest post, the email solutions provider listed 4 1/2 things small businesses should know in 2014. Seeing how helpful these can be to our blog followers, we decided to convert them into tips for SEO and online marketing reseller agencies. Hopefully they help boost your reseller business in 2014.
Are You a Typical Small Business Owner?
In a survey of nearly 1,500 respondents, AWeber tried to paint a picture of what small business owners look like today and how they market their products and services. The study found that today’s owners are actually a “marketing army of one.” While 96% of owners have five employees of fewer, they serve as both the CEO and the primary marketer for the business.
It’s no surprise that many digital marketing agencies are subscribing to white label SEO reseller programs. As small businesses, they receive orders for their services but do not have the manpower needed to face all the demand. Your clients are in the same position because they do not have enough staff, particularly on the marketing side. So the first tip off this video / infographic is to:
Tip #1: Offer Online Marketing Help
As an SEO reseller, your job is to ensure your clients get the online marketing and web design help they need, and at the time they need it. In the year 2014, they need this help more than ever. As you can see, most owners serve as both the CEO and main marketer. The survey also found that only 12% of owners consider themselves a “pro” when it comes to online marketing. While they want to do everything on their own, it simply won’t be possible as they also need to focus on the core business. They may also not have sufficient knowledge to carry out all the marketing efforts they are planning.
What’s the best way to approach prospects? Establish your authority as an online marketing consultant by coming prepared for your initial consultation. If your white label online marketing provider runs online presence reports for you, use the report to introduce your services to the client. Online presence reports typically give clients an overview of where they fare as far as the local online competition is concerned. In most cases, they fare badly.
Tip #2: Help Owners Optimize Social Accounts
Social media optimization is clearly one area where white label online marketing resellers can help small business owners. This year, owners plan to increase their use of these five channels: email, website, blog, Facebook, and Twitter. What’s noticeable in the top 5 online channels is that two of them are social networks. And if you look at how much time they currently spend on these two networks, you’ll see that 55% of owners can only stay on Facebook for less than two hours a week! The situation is worse on Twitter as 79% of owners allocate the same amount of time to the micro-blogging site. Clearly they want to market via social networks but they simply do not have the luxury of time.
Tip #3: Assist in Blog and Website Setup / Maintenance
Some 81% of small business owners plan to use website more this year. Some 74% aim to use blog more. But here are the challenges. First, do these owners actually have a blog or website set up? If yes, can they produce enough content to keep them updated? If yes, is this content SEO-optimized so Google and other search engines can index the pages and increase their search rankings?
Sadly, around half of all small business owners can only spare two hours or less a week for blogs and websites. Again, we’ll have to remember that the CEO is also the prime and perhaps only marketer for the business. That’s why it’s crucial that SEO reseller agencies are able to consult with owners and determine which areas in their online marketing need more attention. In most cases, it’s these two.
So, as a tip, ask your SEO reseller program provider if they have free website audit reports. That’s the first step to everything. Then, based on the audit, plan your next moves. Do you set up a new blog? Change it from a subdomain (blog.domain.com) to a category (domain.com/blog).
Resellers Are Small Business Owners Too!
So in essence, these reseller business-boosting tips will also apply to your own agency. When was the last time you get a website audit? Is your website even mobile responsive or mobile friendly? Have you optimized your social accounts yet?
The truth is you really need to set an example for your clients. For them to trust you – and for them to entrust you with their marketing budget – they need to see that you know what you are doing and that you can apply it to your own business. So, go ahead and evaluate what other services you need to outsource so you can focus on your core business. Check your online social presence, as well as your blog and your website.