SEO Resellers: Survey Shows Top 3 Priorities of Marketers in 2014

You have marketing priorities in 2014 as an SEO reseller. It may be to increase your website’s traffic and lead intake so that you may convert more prospects. Some of you want to focus on increasing sales from existing customers by offering them add-on services. But regardless of what you want to prioritize when it comes to your own marketing, you would want to find out what your clients need this year.

White label SEO reseller program provider Endlessrise compiled a list of 5 massive outsource opportunities in 2014 just a few weeks ago. Those findings are based on a report by Webmarketing123 called the State of Digital Marketing Report 2014, which was released in the latter part of 2013. The findings in that research coincide with the results of another major digital marketing survey that was released just recently a marketing automation company owned by SalesForce.

2014 State of Marketing: Top 3 Priorities

In 2014 State of Marketing, ExactTarget bares what marketers’ new priorities for this year will be. The top three priorities of marketers in 2014 are:

1) Driving increased conversion rates – 47%

2) Increasing and improving brand awareness – 46%

3) Collecting, measuring, and using behavior-based data – 29%

And to achieve these priorities, an overwhelming 98% of marketers said they will either maintain or increase their spending in 2014. This is good news not just for in-house marketing teams, but also to SEO resellers. The presence of goals and bigger budgets means businesses will need teams and agencies to execute their new plans. What areas do they plan to spend more money on so they can achieve these top three priorities?

Where the Marketing Money Will Go

(Image: ExactTarget) 

According to the 2014 State of Marketing, which surveyed over 2,500 global marketers, there are five areas that are expected to receive more funding this year. They are:

·         Data and Analytics – 61%

·         Marketing Automation – 60%

·         Email Marketing – 58%

·         Social Media Marketing – 57%

·         Content Management – 57%

Cross-referenced with the 2014 State of Digital Marketing Report published by Webmarketing123 in the latter part of 2013, the three areas that match are: content, social media, and email. Marketers are expected to spend more on these three areas this year. And as a private label SEO reseller, these are the areas you can help your clients with. And when you do, always take into consideration their three main priorities mentioned earlier in this post.

Email Marketing: Can SEO Resellers Help?

Most white label online marketing resellers do not provide email marketing for clients. That doesn’t mean you can’t help your clients. Businesses tend to carry out email marketing on their own, using tools and email marketing software available at their disposal. As proof of its importance to businesses, some 68% of marketers believe email is core to their business. Nearly 50% of respondents are collectively sending 500,000 emails each year.

But here’s where they seem to get it wrong. Some 42% rarely or never use responsive design in their marketing emails. This is such a pity as some 41% of marketers confessed that 31%-50% of their subscribers use mobile devices to open emails! This means only half of subscribers are able to see those marketing emails without having to zoom in and out or wait for a long loading time. And if they get to see the email, another chunk will struggle to view the landing page. That’s because 37% of marketers rarely or never use mobile responsive web design in their landing pages.

(Image: ExactTarget)

The lesson here is simple: convince them to implement responsive design in their emails. If that is not possible, at least ensure they have a mobile responsive website so they can welcome mobile traffic.

Social Media Necessity: Google+ and Blogs

Some 57% of marketers will increase their budgets for social media marketing this year. Some 55% plan to spend more on social advertising. Needless to say, social will be receiving bigger budget allocations in 2014. Of course, white label SEO resellers typically offer Facebook, Twitter, and LinkedIn optimization to clients. But what other platforms and social networks should you pay attention to? Here are some hot services and the percentage of marketers that plan to introduce them into the marketing mix this 2014:

·         Google+ – 18%

·         Blog – 17%

·         Pinterest – 16%

·         YouTube – 15%

“Content marketing is propelling Google+ back into the spotlight, with Google offering extra search juice to content authors for posts shared on Google+,” the report said. White label SEO reseller program providers typically have blog writing and Pinterest and YouTube optimization services but not all of them offer Google+ optimization. Check with your provider today.

Content: Tested in 2013, Widely Used in 2014

(Image: ExactTarget)

At present, some 71% of marketers surveyed in the State of Marketing report are using content management as part of their marketing plan. Much of content’s rise to popularity has to do with the numerous algorithm updates and refreshes launched by Google last year. These changes in how the search engine ranks web pages stress the importance of having high quality content. Many marketers are realizing this fact today. That’s why 19% will introduce content management into their marketing plan this year.

How can you help clients in terms of content management? As a private label online marketing reseller, you can help clients by providing them with 1) blog setup, 2) article writing, 3) video creation, 4) infographic design. When it comes to using this content for link building, make sure you use Google-compliant methods. Here is an old but informative piece on using content for natural link-building.

So for 2014, marketers and businesses want to convert more leads and sales, increase brand awareness, and collect data. As a private label SEO and online marketing reseller, you can help them achieve these goals by offering services that are in line with their goals.