[Video] Will These Tips Help Your Online Marketing Reseller Business in 2014?

A lot of white label SEO resellers are actually small business owners who have little marketing know-how when they started in the industry. Some entrepreneurs began as freelancers who did all the technical work on their own before they got burned out. Others worked 9 to 5 jobs but wanted more time freedom and financial security. They are motivated to do well. But sometimes, their lack of experience in marketing makes the work tougher.

Today’s small business owners are no different. They understand their core business better than anyone, in the same way online marketing resellers used to understand coding or content writing. They make the best tasting pizzas in town, lay the highest quality roofing, and style the most fashionable haircuts. But when it comes to marketing what they do best, that’s where they seem to fall short.

Good thing there are companies like AWeber that are always sharing helpful tips to small business owners. In fact, AWeber’s blog was voted as the best email marketing blog in the 2012 Marketing Sherpa Reader’s Choice Awards. In their latest post, the email solutions provider listed 4 1/2 things small businesses should know in 2014. Seeing how helpful these can be to our blog followers, we decided to convert them into tips for SEO and online marketing reseller agencies. Hopefully they help boost your reseller business in 2014.

Are You a Typical Small Business Owner?

In a survey of nearly 1,500 respondents, AWeber tried to paint a picture of what small business owners look like today and how they market their products and services. The study found that today’s owners are actually a “marketing army of one.” While 96% of owners have five employees of fewer, they serve as both the CEO and the primary marketer for the business.

It’s no surprise that many digital marketing agencies are subscribing to white label SEO reseller programs. As small businesses, they receive orders for their services but do not have the manpower needed to face all the demand. Your clients are in the same position because they do not have enough staff, particularly on the marketing side. So the first tip off this video / infographic is to:

Tip #1: Offer Online Marketing Help

As an SEO reseller, your job is to ensure your clients get the online marketing and web design help they need, and at the time they need it. In the year 2014, they need this help more than ever. As you can see, most owners serve as both the CEO and main marketer. The survey also found that only 12% of owners consider themselves a “pro” when it comes to online marketing. While they want to do everything on their own, it simply won’t be possible as they also need to focus on the core business. They may also not have sufficient knowledge to carry out all the marketing efforts they are planning.

What’s the best way to approach prospects? Establish your authority as an online marketing consultant by coming prepared for your initial consultation. If your white label online marketing provider runs online presence reports for you, use the report to introduce your services to the client. Online presence reports typically give clients an overview of where they fare as far as the local online competition is concerned. In most cases, they fare badly.

Tip #2: Help Owners Optimize Social Accounts

Social media optimization is clearly one area where white label online marketing resellers can help small business owners. This year, owners plan to increase their use of these five channels: email, website, blog, Facebook, and Twitter. What’s noticeable in the top 5 online channels is that two of them are social networks. And if you look at how much time they currently spend on these two networks, you’ll see that 55% of owners can only stay on Facebook for less than two hours a week! The situation is worse on Twitter as 79% of owners allocate the same amount of time to the micro-blogging site. Clearly they want to market via social networks but they simply do not have the luxury of time.

Tip #3: Assist in Blog and Website Setup / Maintenance

Some 81% of small business owners plan to use website more this year. Some 74% aim to use blog more. But here are the challenges. First, do these owners actually have a blog or website set up? If yes, can they produce enough content to keep them updated? If yes, is this content SEO-optimized so Google and other search engines can index the pages and increase their search rankings? 

Sadly, around half of all small business owners can only spare two hours or less a week for blogs and websites. Again, we’ll have to remember that the CEO is also the prime and perhaps only marketer for the business. That’s why it’s crucial that SEO reseller agencies are able to consult with owners and determine which areas in their online marketing need more attention. In most cases, it’s these two.

So, as a tip, ask your SEO reseller program provider if they have free website audit reports. That’s the first step to everything. Then, based on the audit, plan your next moves. Do you set up a new blog? Change it from a subdomain (blog.domain.com) to a category (domain.com/blog).

Resellers Are Small Business Owners Too!

So in essence, these reseller business-boosting tips will also apply to your own agency. When was the last time you get a website audit? Is your website even mobile responsive or mobile friendly? Have you optimized your social accounts yet? 

The truth is you really need to set an example for your clients. For them to trust you – and for them to entrust you with their marketing budget – they need to see that you know what you are doing and that you can apply it to your own business. So, go ahead and evaluate what other services you need to outsource so you can focus on your core business. Check your online social presence, as well as your blog and your website.

SEO Resellers: Survey Shows Top 3 Priorities of Marketers in 2014

You have marketing priorities in 2014 as an SEO reseller. It may be to increase your website’s traffic and lead intake so that you may convert more prospects. Some of you want to focus on increasing sales from existing customers by offering them add-on services. But regardless of what you want to prioritize when it comes to your own marketing, you would want to find out what your clients need this year.

White label SEO reseller program provider Endlessrise compiled a list of 5 massive outsource opportunities in 2014 just a few weeks ago. Those findings are based on a report by Webmarketing123 called the State of Digital Marketing Report 2014, which was released in the latter part of 2013. The findings in that research coincide with the results of another major digital marketing survey that was released just recently a marketing automation company owned by SalesForce.

2014 State of Marketing: Top 3 Priorities

In 2014 State of Marketing, ExactTarget bares what marketers’ new priorities for this year will be. The top three priorities of marketers in 2014 are:

1) Driving increased conversion rates – 47%

2) Increasing and improving brand awareness – 46%

3) Collecting, measuring, and using behavior-based data – 29%

And to achieve these priorities, an overwhelming 98% of marketers said they will either maintain or increase their spending in 2014. This is good news not just for in-house marketing teams, but also to SEO resellers. The presence of goals and bigger budgets means businesses will need teams and agencies to execute their new plans. What areas do they plan to spend more money on so they can achieve these top three priorities?

Where the Marketing Money Will Go

(Image: ExactTarget) 

According to the 2014 State of Marketing, which surveyed over 2,500 global marketers, there are five areas that are expected to receive more funding this year. They are:

·         Data and Analytics – 61%

·         Marketing Automation – 60%

·         Email Marketing – 58%

·         Social Media Marketing – 57%

·         Content Management – 57%

Cross-referenced with the 2014 State of Digital Marketing Report published by Webmarketing123 in the latter part of 2013, the three areas that match are: content, social media, and email. Marketers are expected to spend more on these three areas this year. And as a private label SEO reseller, these are the areas you can help your clients with. And when you do, always take into consideration their three main priorities mentioned earlier in this post.

Email Marketing: Can SEO Resellers Help?

Most white label online marketing resellers do not provide email marketing for clients. That doesn’t mean you can’t help your clients. Businesses tend to carry out email marketing on their own, using tools and email marketing software available at their disposal. As proof of its importance to businesses, some 68% of marketers believe email is core to their business. Nearly 50% of respondents are collectively sending 500,000 emails each year.

But here’s where they seem to get it wrong. Some 42% rarely or never use responsive design in their marketing emails. This is such a pity as some 41% of marketers confessed that 31%-50% of their subscribers use mobile devices to open emails! This means only half of subscribers are able to see those marketing emails without having to zoom in and out or wait for a long loading time. And if they get to see the email, another chunk will struggle to view the landing page. That’s because 37% of marketers rarely or never use mobile responsive web design in their landing pages.

(Image: ExactTarget)

The lesson here is simple: convince them to implement responsive design in their emails. If that is not possible, at least ensure they have a mobile responsive website so they can welcome mobile traffic.

Social Media Necessity: Google+ and Blogs

Some 57% of marketers will increase their budgets for social media marketing this year. Some 55% plan to spend more on social advertising. Needless to say, social will be receiving bigger budget allocations in 2014. Of course, white label SEO resellers typically offer Facebook, Twitter, and LinkedIn optimization to clients. But what other platforms and social networks should you pay attention to? Here are some hot services and the percentage of marketers that plan to introduce them into the marketing mix this 2014:

·         Google+ – 18%

·         Blog – 17%

·         Pinterest – 16%

·         YouTube – 15%

“Content marketing is propelling Google+ back into the spotlight, with Google offering extra search juice to content authors for posts shared on Google+,” the report said. White label SEO reseller program providers typically have blog writing and Pinterest and YouTube optimization services but not all of them offer Google+ optimization. Check with your provider today.

Content: Tested in 2013, Widely Used in 2014

(Image: ExactTarget)

At present, some 71% of marketers surveyed in the State of Marketing report are using content management as part of their marketing plan. Much of content’s rise to popularity has to do with the numerous algorithm updates and refreshes launched by Google last year. These changes in how the search engine ranks web pages stress the importance of having high quality content. Many marketers are realizing this fact today. That’s why 19% will introduce content management into their marketing plan this year.

How can you help clients in terms of content management? As a private label online marketing reseller, you can help clients by providing them with 1) blog setup, 2) article writing, 3) video creation, 4) infographic design. When it comes to using this content for link building, make sure you use Google-compliant methods. Here is an old but informative piece on using content for natural link-building.

So for 2014, marketers and businesses want to convert more leads and sales, increase brand awareness, and collect data. As a private label SEO and online marketing reseller, you can help them achieve these goals by offering services that are in line with their goals.  

SEO Reseller Tips: Shorten Your Marketing Emails Please

Thanksgiving Day has just gone and many SEO resellers took advantage of the holiday to send out emails to their clients. Some are as simple as a Thanksgiving greeting. Others contained he usual news about the business and the industry. Many probably sent promotions via email, too.

But hopefully your email wasn't "stuffed."

In the words of email software company AWeber, email "stuffing" is "when you try to cram way too much into one long message." Are you a private label SEO reseller guilty of stuffing? Then you should definitely read this post.

Statistics Prefer Shorter Emails

To stay updated with the latest SEO and online marketing reseller trends, you’re probably subscribed to various email lists. Do you appreciate cluttered and convoluted emails? Or succinct ones that lead you to more information through a link? Think about it. You won't be able to consume the appetizer, main course, and dessert at the same time, right? The same goes for email and research backs this up.

Studies conducted by Marketo showed that emails with shorter body copy tend to have higher click-through rates (CTR). The marketing software maker compared concise emails with highly descriptive longer ones and found that the shorter version increased click-to-opens by 7%. In another test, this time with a bigger audience, the shorter email beat the long one by 2%.

“We believe difference exists because not only are short emails less likely to overwhelm readers, but also they're not cluttered by text, so the CTA (call to action) appears prominently,” Marketo said. 

Prepare, Segment, Maximize

According to AWeber, the best way to avoid stuffing emails is to use these three tips: prepare a content plan, segment the audience, and maximize other channels. 

For instance, instead of cramming all your SEO and online marketing promotions into one email, you may opt to send a few shorter emails throughout a longer period of time. These smaller messages will be easier to digest for the recipient. And because you’re sending out a number of emails as opposed to a single message, you have more chances of converting subscribers to buyers.

Another strategy is to send a small email to a segment of the audience that is more likely to be interested in that offer. For example, many white label SEO reseller consultants have verticals as their market. Can you segment your food and beverage establishment clients into family friendly places and couple restaurants?

As for maximizing other channels, AWeber recommends sending only the highlights of your promotion via email. The rest can be announced via other channels like social networking accounts and the company blog. 

Focus on CTR, Increase Conversions

Shorter copy generated a high CTR (image: Marketing Experiments Blog)

In a post for the Marketing Experiments Blog, MECLABS senior research editor Brad Bortone argued that marketers often confuse the purpose of an email message with that of a landing page. “Our research shows that selling your product twice – in an email and then the landing page – disrupts the reader’s thought sequence and could possibly hinder conversion,” he said.

The research was conducted on a highly targeted audience that was very interested in the contents of the emails. In the end, the shorter copy posted a 16.9% higher click-through rate. Bortone said there were two lessons here: “How can I “learn more” when there’s not much left to learn?” and “Don’t make me read when you want me to click.”

“Many marketers lose connection with their audience by overstating value, or simply burying it in a wash of information and unnecessary language,” he said, noting that the email copy should be used as “catalyst for further discussion, rather than as an impromptu landing page.”

Copy Shortened, Now What?

Obviously, the first step to cleaning and shortening your emails is editing the copy. Don’t cram everything into one long copy. After you’ve done that, what else can you do?

A great recommendation from emailmonday is to clean your email template. Maybe it’s time you sat down with the designer to see which elements you can take out. “Don’t stuff your email template… Beyond one point, you are not adding value at all. But just confusing people,” the email specialist said.

Another recommendation is to not send one big image. While it may be tempting, emailmonday discourages this practice as the image may not automatically load on your recipient’s browser. It might also not display automatically in popular portals like Gmail. In some client-based email portals, the image can even appear as an attachment.

Avoid Other Common Email Errors

Aside from shortening your copy, cleaning elements, planning, and focusing on the click-through, you must also avoid typical marketer mistakes to improve your email marketing campaigns. Service provider MailChimp listed down common rookie mistakes when it comes to email marketing. 

White label SEO resellers can learn a lot from this list. One of the best pieces of advice from the list is to stop thinking of email marketing as a “blast.” Rather, it should be thought of as a “relationship.” “Email is all about getting permission from customers, sending them stuff they want to read, and listening to their feedback,” the post said.

SEO Reseller Tips: The 4 Most Used B2B Content Marketing Tactics

Today’s white label SEO resellers must use or offer the following content marketing tactics: social media, on-site articles, newsletters, and blogs. These are the most used tactics by business to business (B2B) marketers when it comes to marketing with content, studies by reputable marketing organizations found.

According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends report by the Content Marketing Institute (CMI) and Marketing Profs, social media is now the most popular method to distribute content. Social media (with the exclusion of blogging) garnered an adoption rate of 87%. This is four percentage points higher than on-site articles, which was second most popular among B2B marketers. The third and fourth places were a close content between electronic newsletters (78%) and blogs (77%).

Social media tops B2B content marketing tactics (CMI/Marketing Profs)

Also notable in survey results is the increase in the number of tactics being used. The number is up from eight in 2011 to a dozen in 2012. In the previous survey, articles proved to be most popular.

LinkedIn Dominates Social Media Distribution

Digging deeper, the researchers found that LinkedIn was the most popular social channel for B2B marketers. The professional social network posted an adoption rate of 83% in 2012, up from 71% the previous year. 2011’s top performer, Twitter, was No. 2 at 80%, dropping six percentage points. Tying the micro-blogging site at the bridesmaid spot was Facebook, which also has an 80% adoption rate. The biggest social network posted a 70% rate the previous year.

Google properties rounded up the top five. YouTube was fourth with 61% while Google+ was fifth at 39%. In the previous year, the video-sharing site posted a 56% mark. Social layer Google+, meanwhile, leapfrogged from only 13%. SEO resellers who are also offering social media optimization should pay particular attention on this piece of data.

LinkedIn leads social media channels in content distribution (CMI/Marketing Profs)

Needless to say, these five online networks should be part of an SEO reseller’s social media optimization offerings. In a separate social media study by Social Media Examiner, the importance of LinkedIn was even stressed. Forced to choose only one platform, surveyed marketers opted for, as expected, Facebook (49%), and then LinkedIn (16%).

On Site-Articles, Newsletters, Blogs

(CMI/Marketing Profs)

The three other “tactics” chosen by respondents are also important so they must also be part of any reseller’s product line. The approach and intent may differ from platform to platform but in essence, you will need written content to publish any of these three.

Off-site articles used to be the norm but with Google’s algorithm updates Penguin and Panda cracking down on poor and massively submitted off-page articles (with rich backlinks), marketers now are focusing on generating quality content onsite. What white label SEO resellers need to remember here is that their clients need high quality written content to publish articles, newsletters, and blogs.

Based on Social Media Examiner’s findings, 66% of marketers plan to increase blogging activities this year. Some 62% want to learn more about it. At present, nearly 60% of marketers use blogs for their marketing activities.

What SEO Resellers Should Do Now

From these two studies, we know that there are four types of tactics that content marketers use today. The first is distribution via social media. Business owners and their marketing teams will be needing help in implementing social media optimization. As a reseller, you should be able to extend your hand to clients, especially when it comes to five important social networks: LinkedIn, Facebook, Twitter, YouTube, and Google+. These are the social networks that require your attention today.

B2B marketers plan to spend more in the next 12 months (CMI/Marketing Profs)

Marketers and business owners are also expected to use of on-site articles, newsletters, and blogs for their marketing efforts. It is important to check with your recommended white label SEO reseller provider if they provide content generation. If they do, you’ll be in a great position to fill and profit from businesses’ need to create and publish onsite articles, newsletters, and blogs. Should you really expand your offerings to content creation and social media optimization instead of focusing purely on search engine optimization?

Will Marketers Spend More?

Good thing the CMI/Marketing Profs study also asked B2B marketers about their planned spending for the next 12 months. Some 45% answered in the affirmative! This already means 45% of your clients right now are likely to spend more for marketing in the coming months. Another 9% said they will “significantly” increase their marketing budget. Of the total, 34% will retain their exiting budgets. Only 2% said they will spend less this year while 10% are unsure.

Based on these studies alone, you now have an idea on where B2B businesses plan to spend their marketing budgets. As they say, luck is when opportunity meets preparedness. There is an opportunity to cash in on, but it will require that you prepare for it by learning more about the top four tactics used by marketers.  You need to start learning more about these services so that you can begin offering them, initially as an add-on to existing clients and then as a standalone product to new clients.

SEO Reseller Tips - The Definition of the Ideal Modern Marketer

Perhaps the most difficult part of being a white label SEO reseller is balancing parties on two different ends. On one end there's the client, the person who pays you in exchange for services. On the other end, there's the provider, who you pay to give your client the services they need. But here’s how you can make it less complicated. Think about it this way: you're simply dealing with two "customers" with different needs. That’s something a modern marketer can easily do.

But what exactly is a “modern marketer” anyway? Is he simply someone who is able to change his approach based on the kind of customer he is serving, just as how resellers change their approach to bridge providers and clients? Is he someone who prioritizes testing to find out which campaigns actually work? The definition will always change per person, primarily because this is very a subjective topic. But then again, there's a way to quantify what people often qualify. And that's exactly what marketing software company Eloqua did.

Defining the Modern Marketer: From Real to Ideal

Eloqua sponsored a research (conducted by BtoB Research Services) to find out marketers' perception on what a model marketer should be. The survey, which we here at SEO Reseller Tips are lucky to have secured a copy of, asked over 550 professionals who are active in digital marketing.

Among its goals were to define "modern marketing," get a picture of who an ideal modern marketer would be, and where marketers currently stand compared with this ideal marketer. And true enough, knowing your audience and adjusting your approach seem like some of the best qualities needed to become an ideal modern marketer.

Respondents said the "ideal" is composed of 30% targeting. The researchers cited the following as examples of "targeting": knowledge of people involved in the buying process, clearly defining roles and responsibilities, and dynamic profiling to adapt to changing environments. The second biggest chunk was engagement, which accounted for 24%. For instance, delivering the right content at the right medium at the right time is good engagement. Our SEO reseller followers can check the full composition of the ideal marketer below

The ideal Vs. actual modern marketer (Source: Eloqua)

How the Actual Marketer Fares Vs. Ideal

As you may see in the graph above, today's marketers rate themselves as being only 65% of what the ideal benchmark is. For example, they rated themselves only 21% when it comes to targeting, which is what the biggest concern of an ideal marketer should be. They were also short when it came to the second biggest factor, engagement, grading themselves with only 16% out of the possible 24%.

Of the possible 19%, actual marketers are only 12% when it comes to conversion. Researches gave an interesting example of conversion, and frankly one that is often the disconnect in online companies these days: collaboration with sales and delivering high quality leads. When it came to analytics, which accounted for 13% of the ideal marketer's composition, actual marketers were graded only 8%. Marketing technology accounted for 14% of the modern marketer but the actual is short at 9%.

Transformation of Marketers to 'Modern'

What's transforming the "modern" marketer (Source: Eloqua)

The BtoB survey defined a modern marketer as someone who pays attention to the following areas: targeting, engagement, conversion, analytics, and marketing technology. These are the factors that make a marketer "modern." But what exactly led to the transformation of the traditional marketer to a modern one?

The study found that "tracking marketing ROI via technology" is the most transformative factor today's marketers are coping with. It's the biggest change that contributed to the formation of the modern marketer, being rated as No. 1 by 60% of respondents. The surveyed professionals also believe the use of social media in marketing (58%), shift of power from brand to customer (42%), and maturation of demand generation and lead nurturing (42%) are also important changes that "modernize" marketers.

How is Modern Marketing Success Measured?

As the tracking of marketing ROI via technology is a massive concern for today's marketers, it's also not surprising that appeared as a key indicator of marketing success. Researchers asked respondents what measures are most important in gauging marketing success and "marketing ROI" topped results at 35%. This is quite difficult to achieve for businesses that employ various strategies to market their products. On the contrary, those who use purely white label PPC advertising are able to track ROI easily. The ability to influence sales (24%) and conversion rate (16%) also garnered double-digit percentages.

How "modern" marketing should be measured (Source: Eloqua)

Customer retention (9%), customer experience (9%), revenue per customer (7%), and social media metrics (7%) were the other measures for gauging marketing success.

How 'Ideal' Marketers Help Resellers

White label SEO resellers are in essence marketers because they conduct various online efforts geared toward marketing the brand. For example, search engine optimization is of course aimed at landing on the page 1 of Google to that the website can be visible online, and so it can be used to market products. PPC advertising is of course aimed at sending targeted traffic to a sales funnel, and that is essentially marketing. That is why it is important to pay attention to what the modern marketer is up to nowadays.

In a nutshell, the benchmark marketer wants data to see the progress of campaigns and to prove whether his activities are bearing fruit. The use of technology is also crucial. As a reseller, this translates to being able to provide your clients "quantifiable" or "measurable" data on your reports. They also want data that's mined through technology, such as the dashboard technology of white label SEO reseller provider Endlessrise. The dashboard enables your clients to check data about their campaigns just by logging into the system. Remember, it is easier to prove the success of your efforts by providing data to clients and using technology to gather and present that data.

Breaking SEO Reseller Tips: The Best and Worst B2B Email Subject Line Keywords

As an SEO reseller, you are constantly searching for new clients. One of the best ways to do it is to conduct email marketing, which can be as complicated as using software to manage lists of tens of thousands or as simple as writing an honest proposal to a prospect. Regardless of which methods you use right now, there's one crucial piece of the process that matters a lot. It's writing the email subject line.

The email subject line is so important to email or list marketers because much of the success of their campaigns depend on it. Maybe you've heard copywriters say that headlines are the most crucial part of the copy because if people don't read it, they won't read the rest of the copy. Such is the case of the email subject line. And frankly, some SEO resellers struggle to get clients not because they are not good marketers or managers. Sometimes, it's just because they use poor subject lines.

Good thing we stumbled upon a recent study on the most effective and least effective email subject lines. According to British marketing agency Adestra, the keywords "breaking" and "alert" perform well for B2B marketing. (We'll focus on B2B since this is the category resellers likes us fall into.) On the other hand, "reports" and "forecast" performed poorly. 

See the full table below:

B2B Email Subject Line Keywords

(Source: The 2013 Adestra Subject Line Analysis report)

Best, Worst B2B Email Subject Lines

As you can see, the word "breaking" registered a high open rate variance vs. the average at 35.4%, leading all keywords in this category. "Alert" also performed well with 32.9% open rate vs. variance. No other listed keywords fared in the 30's although editor (28.7%), weekly (27.5%), and update (26.8%) fared well with late 20's percentages. Broken down by objective, "breaking" was best performing for B2B content emails. For date, it was "weekly" while for subscriptions, the pound sign ranked highest.

On the other side of the fence, the keyword "forecast" registered the worst open rate variance at -34.0%. Take note the variance is against the average, thus the negative open rate percentage. Report was another word in the negative 30's at -30.6%. This week (-18.5%), newsletter (-11.2%), and top stories (-11.2%) also fared poorly.

What the Subject Lines 'Say'

If anything, B2B email recipients have most probably gotten tired at seeing the word "report," which is pretty much one of the most abused terms in the history of Internet marketing. Saturation point, as they say.

On the brighter side, B2B email recipients seem to appreciate timely matters, at least based on the subject lines they open. The top two performing keywords, alert and breaking, convey some sense of immediacy or urgency and business owners seem to appreciate urgent or timely matters. The other top performing word, editor, conveys a sense of authority. Here at SEO reseller tips, this only means business owners want to receive timely messages from people with authority.

What About Free, Deals, Exclusive?

Breaking: Use Breaking for B2B emails.

Common keywords like free, deals, and exclusive were lumped into the B2C category and for a good reason. These are keywords that are indeed targeted at consumers. If you're curious, the word free registered a -10.3% open rate variance vs. average. Deals was surprisingly good at 7.3% while exclusive was even better at 11.3%. The biggest performers in this category were the words review and iPad, which registered 37.1% and 37.3% rates, respectively. On the worst performers, trial (-45%) and discount (-38.8%) were the leaders.

Perhaps this says a lot on how we should treat customers. The most striking was the word review, underscoring the importance of online reviews. Some studies suggest that majority of surveyed consumers now trust online reviews as much as they trust personal recommendations. And the iPad? Well who doesn't want one!

How to Use this Survey to Get Clients

First and foremost, if they signed up to your mailing list, use the words "breaking" and "alert". That's obvious because these words generate great open rates. Also, ensure that if you use these keywords, you actually have an "urgent" message for your prospects.

Second and more importantly, remember the word "reviews." Online reviews matter today and the best way to optimize reviews is to use correct search engine optimization methods. We highly recommend Endlessrise SEO Reseller Programs for you to use. They have basic, advanced, and custom packages so you can choose which ones suit your clients best.

Another reason why we recommend these guys is because they are experts in Online Reputation Management. Remember reviews? You want positive reviews but you also want negative reviews to sink down on search results. Endlessrise are experts at SEO so they can help you push down negative reviews using positive reviews, articles and blog posts, videos, and other relevant types of content.

Finally, if you are not using list marketing but have clients who do, share this report to them. A good SEO reseller isn't just a service provider to business owners; he is also a partner who is after the welfare of his client. You may think it's a very small thing to do, but "sharing timely information from authoritative sources" to your clients is one great way of building rapport and nurturing them for the long haul.

SEO Reseller Tips: More Google Plus, Authorship Accounts Appearing on Page 1 Search Results

As SEO resellers, we want our clients to rank as high as possible for their target keywords. We want customers to see our clients and to buy their products. We want clients to see improvement in their site traffic and eventually in sales so that they will continue to use our services. Unfortunately, that isn't exactly easy; especially in highly competitive niches. And then, there was Google Plus.

The Plus Factor

Google Plus is the world's second-largest social network, behind, and quite far from, Facebook. A GlobalWebIndex study found that it now has 359 million monthly active users. From June 2012 to March 2013, its user base grew by 33%. This was a growth rate that enabled it to beat micro-blogging site Twitter as the No. 2 social network.

Snubbed: Google Plus used to be the butt of jokes.

Like other networks, Google Plus is an attractive product for SEO resellers. While it is still not as popular as Facebook, it is gaining momentum and business owners are learning more about it and its benefits. And like other networks too, this platform allows users to create a profile page, customize it with profile and cover photo, and of course, to post updates.

It is powerful as a marketing and networking tool because users outside your main network or circle can see the content you post. Your content can go viral in this social network and you can use that to generate traffic and find new customers.

The Authorship Factor

Google Authorship is associating the content you create online to the profile you have on Google Plus. It is a feature that can help establish your credibility and authority online. It is a must-have if you're a content creator. If you're marketing your business online, chances are you're a content creator.

That's why Google Plus is more than meets the eye. It is more than just a mere Facebook wannabe. It is more than a social network. It allows you to establish authority online through Authorship and then impact organic search results through your public status updates. Google Plus has an amazing feature called Search Plus Your World or SPYW, which enables your posts to be indexed by Google and display them as part of search results!

This means you'll be able to carry out your social media work (engaging with prospects) and the results of that work can spill over to search results.

10% Boost to Organic Search Results

According to a study published recently by SEO technology company Conductor, the use of Google Plus and Authorship can affect search rank placements. The company analyzed searches for the world's top technology writers' names and it seems Google is "surfacing" writers with Google Plus and Authorship accounts. 

Tech writers set up Authorship too. Source: Conductor 

Making personal brand searches like names, the company found that from 33% in January 2012, the percentage of page 1 postings from Google Plus accounts rose to 43% in May 2013. Some 90% of the top 500 tech writers had a Google Plus account and three in every four of those set up an Authorship account.

It seems Google is paying more attention to content creators who are trying to establish their authority in their niche. If you can help your clients establish their credibility online, that would give them better chances of ranking on Page 1 for their keywords.

"Are Google Plus and Google Authorship the silver bullets for helping you and your content to be discovered on Google?" asked Jon Parks, a digital marketing consulting agency owner and contributor at online marketing resource Marketing Pilgrim.

"No, but they are really big pieces of the puzzle. Creating relevant and engaging content is still critical to being found online. But Google Plus and Google Authorship are changing how that content is presented within the search engines, and I believe that's a good move."

Give Clients the Plus-Authorship Boost

As an SEO reseller, it's your job to explain to clients how you optimize their site. This nugget of knowledge about Plus-Authorship will help you explain what these services are and why they need these accounts today.

Google Plus is a social network but it is more than that because it enables content creators to set up their Authorship accounts. Authorship allows marketers to establish authority and credibility online. And if the Conductor study is any indication, Google is putting more weight on content that is linked to a Google Plus profile.

On the other side, ask your private label SEO reseller partner too if they have Google + setup and optimization. Ask about Google Authorship setup and optimization, too. If they say yes, you can start offering the service. If they say no, consider looking for another backend provider who can carry out the service for you. This is an opportunity you should not let pass.

To Sum It All Up
More Google Plus and Authorship results are appearing on Page 1
Help clients rank better by setting up Plus and Authorship accounts