SEO Reseller Tips: DIY Vs. Outsourced Copywriting

A lot of white label SEO resellers would outsource anything to providers. Be it a simple header for a Facebook fanpage or a high budget PPC campaign, these projects are often carried out by providers for resellers. However, there are some tasks that other resellers would not outsource to providers no matter what happens. And it's not because they cant find backend providers capable of doing a good job in that department; sometimes it's just because they really want to handle it on their own. What are we pointing at here? Copywriting.

The greatest copywriters have boiled down this discipline's definition as simply "salesmanship in print." While good grammar is certainly a must-have, copywriting puts that in the back burner. What takes the driving seat here is selling... it's effective storytelling that attracts attention and convinces prospects to buy. Sounds familiar? Of course! It's because it's basically the same work private label SEO resellers like you do every single day.

Copywriting and Reselling Side by Side

If you look at the parallels, these two fields indeed have a lot in common. They both are after a common goal of selling. Informing, entertaining, and  engaging are other objectives but those are secondary. What copywriting and reselling really aim to do is to sell. It's to convince prospects to pay you for your services. It's for them to avail of a one-time service. It's for them to subscribe to your monthly services.

That's why you may not realize it... but every time you're talking to a prospects and pitching your ideas, you're essentially selling. When you put your words into print, it becomes salesmanship in print, which is basically what copywriting it.

The 5-Step DIY copywriting for your business.

Copywriting expert John Carlton said so. You can read his posts and you'll find copywriting nuggets here and there. Mr. Carlton is not just a guru; he is the quintessential writer-marketer. He knows this stuff. Other names you can look up are Drayton Bird, Claude Hopkins, and Gary Halbert. They are legends.

Should Your Outsource Your Copywriting?

Here's what a lot of white label SEO resellers do. They outsource the copywriting needs of their clients BUT they take care of the copywriting for their own business. This is merely an observation. Does this strategy work? Will it work for you?

Again, some resellers opt for this strategy because they simply love selling. All they need to do is to put their salesmanship in print.

Here's a tip: Imagine you're pitching your services to a prospect. Record your pitch. Transcribe it. Take out that "ahms" and "ahhs." There you have it: a sales letter to send your prospects.

However, this is something that is hard to achieve when it comes to clients needing copywriting services. Copywriting takes a lot of time and if you decide to do everything on your own, you will run out of time for your core business. Remember, a reseller's focus is always on looking for new clients and nurturing your existing relationships.

Also, be wary of possible dangers when outsourcing copywriting tasks. There are A LOT of good writers on freelance and micro-job sites. However, the problem is they usually cannot distinguish copywriting from typical article or blog writing. This can be problematic for you and for your clients if you asked for a sales letter and ended up with a keyword-rich article. That's why it's always better to outsource copywriting to 1) exclusive copywriters (a bit pricy than usual writers) or 2) to backend service providers that offer and differentiate article writing and copywriting.

If You're a Copywriter, You Can Be a Reseller!

We've discussed that if you're a white label SEO reseller, you can be a copywriter. Just put your salesmanship in print. But what if it's the other way around. Can a copywriter becomes a reseller? No one said no! Of course you can! In fact...

A copywriter is in a perfect position to become a reseller. That's because 1) he has a network of clients 2) he's considered a trusted authority by his clients 3) his clients need the services a reseller offers.

Why a copywriter can be a white label online marketing reseller.

Endlessrise is a good place to start for copywriters who want to become a private label SEO reseller. Go ahead and read their back story. Dive into their blog and learn more about their services. They also have a lot of helpful information that will answer your FAQs about this business.

Think about it... Maybe you're just beginning in this field and you only have three clients. Those clients own websites. Those sites need contact optimization. Every now and then, they will need graphics. And then they will need social media optimization. Or, if they need traffic, they might want PPC. These are services that a white label SEO reseller offers and you can make it your side business to resell these services.

To Sum It All Up

1. White label SEO resellers are in essence copywriters
2. Resellers should be careful where to outsource copywriting tasks
3. Copywriters are in the perfect position to become resellers