Breaking SEO Reseller Tips: The Best and Worst B2B Email Subject Line Keywords

As an SEO reseller, you are constantly searching for new clients. One of the best ways to do it is to conduct email marketing, which can be as complicated as using software to manage lists of tens of thousands or as simple as writing an honest proposal to a prospect. Regardless of which methods you use right now, there's one crucial piece of the process that matters a lot. It's writing the email subject line.

The email subject line is so important to email or list marketers because much of the success of their campaigns depend on it. Maybe you've heard copywriters say that headlines are the most crucial part of the copy because if people don't read it, they won't read the rest of the copy. Such is the case of the email subject line. And frankly, some SEO resellers struggle to get clients not because they are not good marketers or managers. Sometimes, it's just because they use poor subject lines.

Good thing we stumbled upon a recent study on the most effective and least effective email subject lines. According to British marketing agency Adestra, the keywords "breaking" and "alert" perform well for B2B marketing. (We'll focus on B2B since this is the category resellers likes us fall into.) On the other hand, "reports" and "forecast" performed poorly. 

See the full table below:

B2B Email Subject Line Keywords

(Source: The 2013 Adestra Subject Line Analysis report)

Best, Worst B2B Email Subject Lines

As you can see, the word "breaking" registered a high open rate variance vs. the average at 35.4%, leading all keywords in this category. "Alert" also performed well with 32.9% open rate vs. variance. No other listed keywords fared in the 30's although editor (28.7%), weekly (27.5%), and update (26.8%) fared well with late 20's percentages. Broken down by objective, "breaking" was best performing for B2B content emails. For date, it was "weekly" while for subscriptions, the pound sign ranked highest.

On the other side of the fence, the keyword "forecast" registered the worst open rate variance at -34.0%. Take note the variance is against the average, thus the negative open rate percentage. Report was another word in the negative 30's at -30.6%. This week (-18.5%), newsletter (-11.2%), and top stories (-11.2%) also fared poorly.

What the Subject Lines 'Say'

If anything, B2B email recipients have most probably gotten tired at seeing the word "report," which is pretty much one of the most abused terms in the history of Internet marketing. Saturation point, as they say.

On the brighter side, B2B email recipients seem to appreciate timely matters, at least based on the subject lines they open. The top two performing keywords, alert and breaking, convey some sense of immediacy or urgency and business owners seem to appreciate urgent or timely matters. The other top performing word, editor, conveys a sense of authority. Here at SEO reseller tips, this only means business owners want to receive timely messages from people with authority.

What About Free, Deals, Exclusive?

Breaking: Use Breaking for B2B emails.

Common keywords like free, deals, and exclusive were lumped into the B2C category and for a good reason. These are keywords that are indeed targeted at consumers. If you're curious, the word free registered a -10.3% open rate variance vs. average. Deals was surprisingly good at 7.3% while exclusive was even better at 11.3%. The biggest performers in this category were the words review and iPad, which registered 37.1% and 37.3% rates, respectively. On the worst performers, trial (-45%) and discount (-38.8%) were the leaders.

Perhaps this says a lot on how we should treat customers. The most striking was the word review, underscoring the importance of online reviews. Some studies suggest that majority of surveyed consumers now trust online reviews as much as they trust personal recommendations. And the iPad? Well who doesn't want one!

How to Use this Survey to Get Clients

First and foremost, if they signed up to your mailing list, use the words "breaking" and "alert". That's obvious because these words generate great open rates. Also, ensure that if you use these keywords, you actually have an "urgent" message for your prospects.

Second and more importantly, remember the word "reviews." Online reviews matter today and the best way to optimize reviews is to use correct search engine optimization methods. We highly recommend Endlessrise SEO Reseller Programs for you to use. They have basic, advanced, and custom packages so you can choose which ones suit your clients best.

Another reason why we recommend these guys is because they are experts in Online Reputation Management. Remember reviews? You want positive reviews but you also want negative reviews to sink down on search results. Endlessrise are experts at SEO so they can help you push down negative reviews using positive reviews, articles and blog posts, videos, and other relevant types of content.

Finally, if you are not using list marketing but have clients who do, share this report to them. A good SEO reseller isn't just a service provider to business owners; he is also a partner who is after the welfare of his client. You may think it's a very small thing to do, but "sharing timely information from authoritative sources" to your clients is one great way of building rapport and nurturing them for the long haul.

SEO Reseller Tips: More Google Plus, Authorship Accounts Appearing on Page 1 Search Results

As SEO resellers, we want our clients to rank as high as possible for their target keywords. We want customers to see our clients and to buy their products. We want clients to see improvement in their site traffic and eventually in sales so that they will continue to use our services. Unfortunately, that isn't exactly easy; especially in highly competitive niches. And then, there was Google Plus.

The Plus Factor

Google Plus is the world's second-largest social network, behind, and quite far from, Facebook. A GlobalWebIndex study found that it now has 359 million monthly active users. From June 2012 to March 2013, its user base grew by 33%. This was a growth rate that enabled it to beat micro-blogging site Twitter as the No. 2 social network.

Snubbed: Google Plus used to be the butt of jokes.

Like other networks, Google Plus is an attractive product for SEO resellers. While it is still not as popular as Facebook, it is gaining momentum and business owners are learning more about it and its benefits. And like other networks too, this platform allows users to create a profile page, customize it with profile and cover photo, and of course, to post updates.

It is powerful as a marketing and networking tool because users outside your main network or circle can see the content you post. Your content can go viral in this social network and you can use that to generate traffic and find new customers.

The Authorship Factor

Google Authorship is associating the content you create online to the profile you have on Google Plus. It is a feature that can help establish your credibility and authority online. It is a must-have if you're a content creator. If you're marketing your business online, chances are you're a content creator.

That's why Google Plus is more than meets the eye. It is more than just a mere Facebook wannabe. It is more than a social network. It allows you to establish authority online through Authorship and then impact organic search results through your public status updates. Google Plus has an amazing feature called Search Plus Your World or SPYW, which enables your posts to be indexed by Google and display them as part of search results!

This means you'll be able to carry out your social media work (engaging with prospects) and the results of that work can spill over to search results.

10% Boost to Organic Search Results

According to a study published recently by SEO technology company Conductor, the use of Google Plus and Authorship can affect search rank placements. The company analyzed searches for the world's top technology writers' names and it seems Google is "surfacing" writers with Google Plus and Authorship accounts. 

Tech writers set up Authorship too. Source: Conductor 

Making personal brand searches like names, the company found that from 33% in January 2012, the percentage of page 1 postings from Google Plus accounts rose to 43% in May 2013. Some 90% of the top 500 tech writers had a Google Plus account and three in every four of those set up an Authorship account.

It seems Google is paying more attention to content creators who are trying to establish their authority in their niche. If you can help your clients establish their credibility online, that would give them better chances of ranking on Page 1 for their keywords.

"Are Google Plus and Google Authorship the silver bullets for helping you and your content to be discovered on Google?" asked Jon Parks, a digital marketing consulting agency owner and contributor at online marketing resource Marketing Pilgrim.

"No, but they are really big pieces of the puzzle. Creating relevant and engaging content is still critical to being found online. But Google Plus and Google Authorship are changing how that content is presented within the search engines, and I believe that's a good move."

Give Clients the Plus-Authorship Boost

As an SEO reseller, it's your job to explain to clients how you optimize their site. This nugget of knowledge about Plus-Authorship will help you explain what these services are and why they need these accounts today.

Google Plus is a social network but it is more than that because it enables content creators to set up their Authorship accounts. Authorship allows marketers to establish authority and credibility online. And if the Conductor study is any indication, Google is putting more weight on content that is linked to a Google Plus profile.

On the other side, ask your private label SEO reseller partner too if they have Google + setup and optimization. Ask about Google Authorship setup and optimization, too. If they say yes, you can start offering the service. If they say no, consider looking for another backend provider who can carry out the service for you. This is an opportunity you should not let pass.

To Sum It All Up
More Google Plus and Authorship results are appearing on Page 1
Help clients rank better by setting up Plus and Authorship accounts

SEO Reseller Tips: DIY Vs. Outsourced Copywriting

A lot of white label SEO resellers would outsource anything to providers. Be it a simple header for a Facebook fanpage or a high budget PPC campaign, these projects are often carried out by providers for resellers. However, there are some tasks that other resellers would not outsource to providers no matter what happens. And it's not because they cant find backend providers capable of doing a good job in that department; sometimes it's just because they really want to handle it on their own. What are we pointing at here? Copywriting.

The greatest copywriters have boiled down this discipline's definition as simply "salesmanship in print." While good grammar is certainly a must-have, copywriting puts that in the back burner. What takes the driving seat here is selling... it's effective storytelling that attracts attention and convinces prospects to buy. Sounds familiar? Of course! It's because it's basically the same work private label SEO resellers like you do every single day.

Copywriting and Reselling Side by Side

If you look at the parallels, these two fields indeed have a lot in common. They both are after a common goal of selling. Informing, entertaining, and  engaging are other objectives but those are secondary. What copywriting and reselling really aim to do is to sell. It's to convince prospects to pay you for your services. It's for them to avail of a one-time service. It's for them to subscribe to your monthly services.

That's why you may not realize it... but every time you're talking to a prospects and pitching your ideas, you're essentially selling. When you put your words into print, it becomes salesmanship in print, which is basically what copywriting it.

The 5-Step DIY copywriting for your business.

Copywriting expert John Carlton said so. You can read his posts and you'll find copywriting nuggets here and there. Mr. Carlton is not just a guru; he is the quintessential writer-marketer. He knows this stuff. Other names you can look up are Drayton Bird, Claude Hopkins, and Gary Halbert. They are legends.

Should Your Outsource Your Copywriting?

Here's what a lot of white label SEO resellers do. They outsource the copywriting needs of their clients BUT they take care of the copywriting for their own business. This is merely an observation. Does this strategy work? Will it work for you?

Again, some resellers opt for this strategy because they simply love selling. All they need to do is to put their salesmanship in print.

Here's a tip: Imagine you're pitching your services to a prospect. Record your pitch. Transcribe it. Take out that "ahms" and "ahhs." There you have it: a sales letter to send your prospects.

However, this is something that is hard to achieve when it comes to clients needing copywriting services. Copywriting takes a lot of time and if you decide to do everything on your own, you will run out of time for your core business. Remember, a reseller's focus is always on looking for new clients and nurturing your existing relationships.

Also, be wary of possible dangers when outsourcing copywriting tasks. There are A LOT of good writers on freelance and micro-job sites. However, the problem is they usually cannot distinguish copywriting from typical article or blog writing. This can be problematic for you and for your clients if you asked for a sales letter and ended up with a keyword-rich article. That's why it's always better to outsource copywriting to 1) exclusive copywriters (a bit pricy than usual writers) or 2) to backend service providers that offer and differentiate article writing and copywriting.

If You're a Copywriter, You Can Be a Reseller!

We've discussed that if you're a white label SEO reseller, you can be a copywriter. Just put your salesmanship in print. But what if it's the other way around. Can a copywriter becomes a reseller? No one said no! Of course you can! In fact...

A copywriter is in a perfect position to become a reseller. That's because 1) he has a network of clients 2) he's considered a trusted authority by his clients 3) his clients need the services a reseller offers.

Why a copywriter can be a white label online marketing reseller.

Endlessrise is a good place to start for copywriters who want to become a private label SEO reseller. Go ahead and read their back story. Dive into their blog and learn more about their services. They also have a lot of helpful information that will answer your FAQs about this business.

Think about it... Maybe you're just beginning in this field and you only have three clients. Those clients own websites. Those sites need contact optimization. Every now and then, they will need graphics. And then they will need social media optimization. Or, if they need traffic, they might want PPC. These are services that a white label SEO reseller offers and you can make it your side business to resell these services.

To Sum It All Up

1. White label SEO resellers are in essence copywriters
2. Resellers should be careful where to outsource copywriting tasks
3. Copywriters are in the perfect position to become resellers

Why do I highly recommend for you to use Endlessrise SEO Outsourcing / White Label SEO Reseller?

 

As an SEO reseller using Endlessrise for more than two years now, I can definitely recommend their services.

 

There are a lot of similarities between these guys and other white label SEO providers today. They all offer search engine optimization, social media, and web design. But when you’ve tried out a number of providers, you’ll discover that while they have similar products, your preference at the end of the day will depend on which company takes off most of your burden. You’ll go with which company is able to support you all the way. And for me, I’ve found that Endlessrise is the reason why use White label SEO. That’s why I’ll be sharing my experience with this company.

It boils down to two things: 1) world-class support and 2) commitment to help you get clients.

The Best Support for Neophyte Resellers

With Endlessrise, I experienced how it feels to be supported on different levels. Those folks have a ticketing system and they have email and chat support. Their phone lines are open even after EST office hours. But you know what kind of support they have that other SEO reseller providers lack? It’s “human” support.

When you’re starting to do business in the white label SEO niche, you will be frustrated because you have a lot of questions. Sure Google helps a lot. Sure you’ll find a lot of information online about it. But nothing – and I mean nothing – beats being able to talk to a real person about your concerns. This is what I like the most with that company and the reason I’m doing this Endless Rise SEO review.

I want resellers to know that they have options and they don’t have to stay with providers who suddenly go online when you need their support the most. Marketers are starting in this business shouldn’t be frustrated because they get machine-generated responses for their queries.

"The benefits of this white label SEO reseller provider are endless but support is the area where they simply beat out other providers. Real, human support."

It was the first time I experienced getting human support from several managers. It can happen to you, too. For example, when you call regarding a prospect campaign, you’ll be able to talk with a business development manager or a sales consultant. You can ask help from your campaign manager when the project starts. You even have a dedicated account manager if you need to escalate anything.

The expertise and genuine concern their managers have, especially for a white label SEO reseller who is just starting in the game, those are things I have seen only at Endlessrise. Their world-class support is the best you can get, especially when you’re just starting out in the white label SEO business.

They Help You Attract Leads and Clients

The other thing I like the most about this company is their extra effort to help you get clients.

When I was starting out, Endlessrise provided me with free whitelabel reseller sales collaterals for all their services. This has always been in my mind when I was still wondering what is SEO reseller. I didn’t want to write a brochure of some sort because I wasn’t a technical person to say the least. I didn’t know the ins and outs of SEO at the time. So the documents were a lifesaver. And in true white label fashion, you can edit the documents and brand them with your own logo!

And mind you, the initial copies of the sales collateral weren’t as good as the latest versions. They were very basic but they did the job. The materials were recently updated and they now come in MS word versions, which are even easier to edit than the old PDF copies. They keep on improving them. I use them until today. The sales documents deserve mention in my Endless Rise SEO review.

"Those free materials helped me close my first few clients. They help me until now."

Even though I didn’t know much about SEO, I was able to persuade the client to sign up for my services. It was all due to a very informative SEO sales document.

Apart from the document, I also received advice from my sales consultant on how to go about the pitching to the client. I also got help from an account manager who answered my call once. I’ve even heard of stories from other resellers about the CEO of Endlessrise even coming in and helping that reseller land a major client. Has it happened to me yet? Not yet. The help I get from account managers is always enough. But if account managers have this much concern about resellers, I could just imagine how their CEO feels about helping partners.

They also host webinars on getting new clients. Two weeks ago they hosted a webinar about turning 1 failed lead into 50 new leads and it simply blew me away. That webinar was one of the factors that prompted me to write this review.

Newbie resellers often go after pricing and want to be where they can save money, even if it’s just a few dollars. But here’s what I can say about that mentality: instead, go for a company with real human support and one that will help you get more clients. The benefits of white label SEO reseller providers are similar but Endlessrise stands out when it comes to support and commitment to helping you find more clients, therefore more business, and therefore more profit.

Additional trivia about Endless Rise:

 

• Signing up is free
• They started the online marketing white label business
• You can look them up at Endlessrise.com

 I hope this Endless Rise SEO review serves as a major reseller tip for you and helps you decide on which provider you will be choosing.

SEO Reseller Tip #1: Understand the Business Model

As with many ventures, the business model of SEO reselling matters. In fact, if there's a single tip you can take away from the many tips you will find on this blog, it is tip No. 1: understand the business model.

Corporate mumbo jumbo and management buzz words aside, a business model is simply how the business works. It's the idea behind the company. It's the process of how the product creates value for both customer and producer. It doesn't have to be complicated for any business, reselling SEO included.

In a nutshell, this is how the SEO reseller business model works:

The basic SEO Reseller Business Model

As you may have noticed, there are three parties involved: the producer, the reseller, and the client. This business model works not just for SEO but for any product or service. For instance, when yo buy a juice drink at the convenience store, you might notice two company names and address; one is of the "manufacturer" and the other, the "distributor." In essence, he producer is the one creating the product or the service. The reseller is the one distributing or bringing the product to the client or customer.

One thing to note here is there is a line draw across the reseller. This line represents a wall that prevents the producer and the client from dealing directly with each other. Therefore, in the SEO reseller business model, the producer deals with the reseller, not with the client. The client deals with the reseller, not with the producer.

The Reseller Vs. the Retail Business Model

As a reseller, this business model is your safeguard. This is what prevents a producer from stealing your clients. After all, what the client needs is the service provided by the producer, right? However, it would be unfair to count the reseller out of the equation since he found the client AND the producer.

Unfortunately, that scenario happens in the real world. You cannot remove the possibility of the producer stealing the client from you and suddenly switching into a retail model. In this case, the reseller is deemed irrelevant and is take out of the equation. The transaction happens between the provider and the client. See the diagram below.

The basic Retail Business Model takes out the reseller.

To Sum It All Up...

1. Entrepreneurs or agencies that want to resell SEO should know the reseller business model
2. They should ensure that the provider practices the reseller model, not the retail model