The Plus Factor
Google Plus is the world's second-largest social network, behind, and quite far from, Facebook. A GlobalWebIndex study found that it now has 359 million monthly active users. From June 2012 to March 2013, its user base grew by 33%. This was a growth rate that enabled it to beat micro-blogging site Twitter as the No. 2 social network.
Snubbed: Google Plus used to be the butt of jokes.
Like other networks, Google Plus is an attractive product for SEO resellers. While it is still not as popular as Facebook, it is gaining momentum and business owners are learning more about it and its benefits. And like other networks too, this platform allows users to create a profile page, customize it with profile and cover photo, and of course, to post updates.
It is powerful as a marketing and networking tool because users outside your main network or circle can see the content you post. Your content can go viral in this social network and you can use that to generate traffic and find new customers.
The Authorship Factor
Google Authorship is associating the content you create online to the profile you have on Google Plus. It is a feature that can help establish your credibility and authority online. It is a must-have if you're a content creator. If you're marketing your business online, chances are you're a content creator.
That's why Google Plus is more than meets the eye. It is more than just a mere Facebook wannabe. It is more than a social network. It allows you to establish authority online through Authorship and then impact organic search results through your public status updates. Google Plus has an amazing feature called Search Plus Your World or SPYW, which enables your posts to be indexed by Google and display them as part of search results!
This means you'll be able to carry out your social media work (engaging with prospects) and the results of that work can spill over to search results.
10% Boost to Organic Search Results
According to a study published recently by SEO technology company Conductor, the use of Google Plus and Authorship can affect search rank placements. The company analyzed searches for the world's top technology writers' names and it seems Google is "surfacing" writers with Google Plus and Authorship accounts.
Tech writers set up Authorship too. Source: Conductor
Making personal brand searches like names, the company found that from 33% in January 2012, the percentage of page 1 postings from Google Plus accounts rose to 43% in May 2013. Some 90% of the top 500 tech writers had a Google Plus account and three in every four of those set up an Authorship account.
It seems Google is paying more attention to content creators who are trying to establish their authority in their niche. If you can help your clients establish their credibility online, that would give them better chances of ranking on Page 1 for their keywords.
"Are Google Plus and Google Authorship the silver bullets for helping you and your content to be discovered on Google?" asked Jon Parks, a digital marketing consulting agency owner and contributor at online marketing resource Marketing Pilgrim.
"No, but they are really big pieces of the puzzle. Creating relevant and engaging content is still critical to being found online. But Google Plus and Google Authorship are changing how that content is presented within the search engines, and I believe that's a good move."
Give Clients the Plus-Authorship Boost
As an SEO reseller, it's your job to explain to clients how you optimize their site. This nugget of knowledge about Plus-Authorship will help you explain what these services are and why they need these accounts today.
Google Plus is a social network but it is more than that because it enables content creators to set up their Authorship accounts. Authorship allows marketers to establish authority and credibility online. And if the Conductor study is any indication, Google is putting more weight on content that is linked to a Google Plus profile.
On the other side, ask your private label SEO reseller partner too if they have Google + setup and optimization. Ask about Google Authorship setup and optimization, too. If they say yes, you can start offering the service. If they say no, consider looking for another backend provider who can carry out the service for you. This is an opportunity you should not let pass.
To Sum It All Up
It seems Google is paying more attention to content creators who are trying to establish their authority in their niche. If you can help your clients establish their credibility online, that would give them better chances of ranking on Page 1 for their keywords.
"Are Google Plus and Google Authorship the silver bullets for helping you and your content to be discovered on Google?" asked Jon Parks, a digital marketing consulting agency owner and contributor at online marketing resource Marketing Pilgrim.
"No, but they are really big pieces of the puzzle. Creating relevant and engaging content is still critical to being found online. But Google Plus and Google Authorship are changing how that content is presented within the search engines, and I believe that's a good move."
Give Clients the Plus-Authorship Boost
As an SEO reseller, it's your job to explain to clients how you optimize their site. This nugget of knowledge about Plus-Authorship will help you explain what these services are and why they need these accounts today.
Google Plus is a social network but it is more than that because it enables content creators to set up their Authorship accounts. Authorship allows marketers to establish authority and credibility online. And if the Conductor study is any indication, Google is putting more weight on content that is linked to a Google Plus profile.
On the other side, ask your private label SEO reseller partner too if they have Google + setup and optimization. Ask about Google Authorship setup and optimization, too. If they say yes, you can start offering the service. If they say no, consider looking for another backend provider who can carry out the service for you. This is an opportunity you should not let pass.
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